Always Keep Your Word


Promises are important in any relationship, but in business, they are especially important. Forgetting promises erodes trust. This will affect you and your business in the long run. That is why “give to get,” is the mantra of most successful business houses.

The fact remains that the better assisted you are by an affiliation of varied business and personal contacts, the better you will be able to perform in today’s fast-paced environment. Plus, the better equipped you will be to initiate change if and when the need arises. The professional contacts you build during the various stages of your career will enable you to maintain an active flow of business information.

However in all this, remember, never to renege on your promises. Think about it: in an expensive moment, you might have committed one of your products at a heavy discount to someone. But the next day, you realize your folly and try to get out of the deal. This is the worst thing you could do.

Fulfill your promises even if it means that you could be out of pocket temporarily. In the long term, you could get something more valuable from the person you made the deal with.

As author Steven Covey has said in The Seven Habits of Highly Effective People, “ I had enough credit in my ‘emotional bank account’ to tide me over.”
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